The Aspects of Starting a New Restaurant Free Essay Example, 2500 words

Marketing mix provides the marketing managers to implement a policy which facilitates the business. It includes the research of market and customers and consists of the following important factors: Product: Since the new business involves great risks and great profits and it all depends on the marketing criterion that is used to grab the attention of people. It is important to get the attention of people in order to the successful running of the new hotel. The distinguishing feature of a product or service can easily answer the questions in the customers mind. In the case of our business, the main concern of the customers is to have a high quality, tasty and delicious meal with a soothing and peaceful environment. The hotel we are planning to open is mapped with a wide area where people can enjoy their meal without disruptions from other people and may have enough privacy to continue with their important discussions. Moreover, the quality of food provided must be of premium standar d as due to the competition, substandard quality would create great harm to the reputation of the hotel. We will write a custom essay sample on The Aspects of Starting a New Restaurant or any topic specifically for you Only $17.96 $11.86/pageorder now The aim of our hotel is to provide people with a wide variety of cuisines. In this way, the hotel will be able to satisfy people having different tastes in one place. The quality of food needs not to be compromised in order to avail discounts from the suppliers or by buying cheap materials. Experienced chefs are required to be appointed so that the quality and taste of food remains the same every time the customer demands some particular dish. The menu of the restaurant also carries great importance in paving the way of business to success. The menu should include a variety of cuisines so that every customer may avail the food according to his taste (World hospitality, 2000). The menus of the hotel restaurant are changed after a predetermined time period to attract customers and provide them with new tastes. The newness of the food and change in the tastes may appeal the customer visit the restaurant again.